Truax & Company has been principally oriented around branding and digital design and deployment since our founding in 2002. We are a closeknit team dedicated to positive collaboration and a spirited approach to creative challenges.
At the core is a partnership with clients that brings forward the best measurable outcomes for our engagements and enduring relationships that build our businesses together. We take pride in our rapport with our clients and our standard of service to them.
We have one office located in Manhattan and currently have eight employees. All Directors reside and work in New York. In addition to our team here in the city, we have an illustrator in Washington, D.C., a programmer in San Francisco and a graphic designer in Paris.
Before T&Co begins designing your brand mark, we do our due diligence. With your input, we develop a Branding Brief that asks key questions to help establish your successful position in the market and determine how best to help you stand out: What is the brand up against and what will be the key points of difference with your competitors? What is your authentic Brand Commitment and what are the personality traits that best reflect the values and opportunity of your particular service or product array? What will be the measures of success? Once the groundwork has been laid, the fun part begins. We divine informed stylistic and color opportunities and develop a look and feel that reflects who are you are in the most elegant and compelling way possible.
At Truax & Company, we believe the most successful websites are clear, uncluttered and elegant. The content is well organized in an intuitive way so users don’t struggle to search for the content they are looking for. We believe websites should be modern and beautiful, but avoid tech gimmicks and animation whenever possible. We are visual people and believe that powerful images and succinct, compelling copy make or break a website. To date, our team has developed and launched a hundred sites of every scale and complexity.
T&Co takes special pleasure in the maintaining the highest standard of printed goods in a world gone all but digital. With three decades of experiences working with everything from 100 year old Heidelberg presses to this year’s HP Indigo 2000 printers, we believe that type and color still make a unique and powerful expression in person and in hand. We produce letterpress and illustrated cards, hand-bound books and every imaginable piece of personal and commercial collateral on exquisite papers with the finest hand feel.
Custom illustration distinguishes a brand with a character all its own. It can introduce a dash of whimsy or a note of decorum, a sense of hand craftsmanship and the charm of old-school technique. A drawing or painting has the power to represent the ephemeral and the un-photographable, and hand lettering can go where no typeface has gone before.
"Truax & Company took all the individual aspects of my creative output and brought them together in one energetic, stunning and harmonious whole."
"Truax & Company distilled my vision, enhanced the concept's potential and moved it forward beyond expectation. They made it real. As the saying goes, 'The world needs dreamers and the world needs doers. But above all, the world needs dreamers who do.' Charles is one of those dreaming doers."
"I have had the pleasure of working with Charles Truax and his design and production team on several projects. His aesthetic is unquestionably elegant and his design sense no less so. He has a command of style and period that imparts a timelessness to his work. His team is impeccable about deadlines and produced to budget with each project. As if these professional qualities were not enough, Charles is affable and gracious. A gentleman. I recommend him and his work without qualification."
"A solid knowledge of market, a top shelf design team and surpassingly attentive service has made Charles and his team go to partners for Pratesi's bright future."
"Charles's team is cheerful, smart, talented and dependable. They just get it intuitively. Truax & Company has been a great help to our thriving firm. Hire them."
"The Truax & Company team are a true pleasure to work with. Their professionalism and patience made the design process a smooth and positive experience for everyone involved. Charles led the project with confidence, spirit and a wealth of design expertise that I do not think I could have garnered elsewhere."
"T&Co helped to create a memorable identity, a compelling promotional platform and an interactive web site that helped us garner millions in dollar support and tremendous media coverage in a make or break chapter in the Floating Pool's evolution."
"Post the financial crisis, we were looking to clearly communicate our unique culture to clients and potential partners. Our perspective was simple – a clear articulation of our values would lead to positive things. Truax delivered for us."