NEW YORK STATE

first ever new york state brand and system

Over an 18 month project, we developed the first ever considered NY State branding system (and the tagline) and created the digital design guidelines for 100+ agencies and the style guide that all state agencies digital presences adhere to. Here is the big mother site: ny.gov. The challenge we met was to take a mad jumble of visual identities, create a uniform look/feel and a new way of even conceiving of navigating all state-related information.