
NEW YORK
T: 212-777-7336
NEW YORK
T: 212-777-7336
Naming, branding, web design and copywriting for a cutting-edge air filtration system designed in response to the COVID-19 pandemic.
Clearway Solution
Branding, web design, strategy and copywriting for first carbon neutral real estate development in the Catskill region.
The Catskill Project
Custom Illustrations, watercolors, menus, varied letterpress and personalized incidental work for private weekend party for 40 guests in Rome with gala at The American Academy.
Unforgettable Spring Party in Rome
Digital marketing, print design, illustration and full E-commerce suite for new resort brand inspired by vintage Hawaiian textiles.
Aloha Marina
Branding, illustration, strategy and website for a new jewelry company combining old world artistry with fresh, sophisticated design.
Wildflower Collection
Comprehensive web redesign and content reorganization for the University of Virginia’s School of Continuing and Professional Studies.
University of Virginia
Print design, illustration, Web design and integration with B2B retail partners for a rapidly growing Interior Design and retail company inspired by the Bahamian lifestyle.
Amanda Lindroth
First-ever logo and branding system developed for New York State launched January 2015.
New York State
Branding, Guidelines, Identity, Collateral and Website for Standard Industries, a privately-held, diversified global holding company.
Standard Industries
Handmade, Palio-inspired custom illustrations, gilded invitations, menus and personalized incidentals for each guest at a country villa for the festive event and historic race in Siena.
50th birthday weekend in Tuscany
Branding, Website, High-End brochure, Marketing Materials and Signage for a Winter Properties development designed by Morris Adjmi Architects.
57 EAST 11
Comprehensive rebrand, architectural illustration, web design, identity and print work for 40 North, an investment firm and the affiliated Winter Properties, a 110 year old real estate investment management business.
40 North & Winter Properties
Branding, art direction, website and print for this contemporary jewelry designer and curator of vintage and antique jewelry.
JILL HELLER JEWELRY
E-Commerce, website design and brand development for this purveyor of elbow patches.
Jack Foxley
Brand Development, illustration and website for a new Fashion Blog that culls the best of the best each season for busy luxury shoppers.
Collected New York
Branding, website and print for this Manhattan floral designer.
MARIA VILLALBA DESIGNS
Brand analysis, website and e-commerce development for this peerless, fifth generation Italian luxury goods firm.
Pratesi
An architecture firm upgrades their branding and website to better showcase their portfolio.
Acanthus Architecture
Branding, Website, High-End brochure, Marketing Materials and Signage for a Winter Properties development designed by Morris Adjmi Architects.
3 East 28
Holiday campaign, store windows, illustrations for catalog and website, extensive copywriting, New Yorker style cartoons.
Asprey
Truax & Company redesigned the logo and website for this global asset management firm.
Pine River Capital Management
Refined branding and a website to serve retail and trade needs for the nation's premier wine, port and madeira importer.
Broadbent Selections
Truax & Company designed and developed an E-commerce platform and email marketing campaign for this new line of luxury handbags.
Eponymous Handbags
A venerable, generations old London Jewelry family is ushered into the 21st Century.
A. Harris
Refined branding and a website for this rapidly growing San Francisco based financial firm.
TeamCo. Advisers
An artisanal food brand that satisfies a growing following with handcrafted sandwiches, shakes and ice creams.
Milk Truck Grilled Cheese
Website, logo redesign, ad layouts and letterpress for this award-winning and highly sought after interior designer.
Darren Henault Interiors
An NPR radio show leads to an evolving line of exquisite note cards, calendars and gardening journals.
Jewell garden
New logo, extensive illustration, and website design for this remarkable collection of historic American houses.
Classical American homes
Naming, Branding and design development of an e-commerce platform for this curated online marketplace for artisanal food.
Many Kitchens
A bold vision realized after 27 years, the Floating Pool welcomed 50,000 visitors during its first season at Brooklyn Bridge Park.
Neptune Foundation's Floating Pool
E-Commerce and Brand Development for this rapidly growing Activewear Line.
K-Deer
CELEBRATING OUR TWENTIETH YEAR WORKING TOGETHER, TRUAX & COMPANY IS A CLOSE-KNIT TEAM OF DESIGNERS AND STRATEGISTS LOCATED IN THE FLATIRON DISTRICT OF MANHATTAN. BY MAKING THE MOST OF DEEP EXPERIENCE, MARKET OPPORTUNITIES AND CLIENT INVESTMENT, WE CONSISTENTLY DELIVER PRODUCTS SUPERIOR TO AGENCIES FIVE TIMES OUR SIZE AT A FRACTION OF THE COST.
WHETHER YOU'RE AN ESTABLISHED INSTITUTION LOOKING FOR A SHARPENED PROFILE OR AN ENTREPRENEUR READY TO BRING FORTH A CONSIDERED DREAM, WE HAVE THE SKILLS AND EXPERIENCE TO DEVELOP AND DEPLOY CREATIVE ASSETS WITH MEANINGFUL RETURN.
WE ARE ESPECIALLY PROUD OF OUR RAPPORT WITH CLIENTS AND RANGE OF INSPIRED PROJECTS. MOST OF OUR ENGAGEMENTS DEVELOP INTO ONGOING PARTNERSHIPS.
DESIGN FOR GROWTH. TRUAX & COMPANY.
CELEBRATING OUR TWENTIETH YEAR WORKING TOGETHER, TRUAX & COMPANY IS A CLOSE-KNIT TEAM OF DESIGNERS AND STRATEGISTS LOCATED IN THE FLATIRON DISTRICT OF MANHATTAN. BY MAKING THE MOST OF DEEP EXPERIENCE, MARKET OPPORTUNITIES AND CLIENT INVESTMENT, WE CONSISTENTLY DELIVER PRODUCTS SUPERIOR TO AGENCIES FIVE TIMES OUR SIZE AT A FRACTION OF THE COST.
DESIGN FOR GROWTH. TRUAX & COMPANY.
founder
Born in Manhattan, his great, great uncle and namesake invented the Manhattan cocktail for a party for Winston Churchill's mother. School pushup champion for 3 months in 1979. 161 baby!
illustration director
Born with a cheerful demeanor and an air of industry, Tania has produced a U.S. postage stamp, two charming children, and untold quantities of marmalade.
creative director
Born in Gabon and raised in Switzerland skies in Colorado. She summers in Corsica and French Riviera. She speaks seven languages and receives 6 packages weekly from Gilt.com
technology director
Born in Azerbaijan, Alex is without doubt the progeny of transcaucasian Revolutionaries. He spent 15 years at Goldman Sachs, but ate most of his caviar in Baku.
Special Projects Director
A talented painter and bare knuckled toddler and French bulldog tamer, Becky wears many hats - but never a fedora, in spite of living in Williamsburg.
designer
LEO WAS BORN IN PORTO-VECCHIO,CORSICA AND STUDIED DESIGN IN PARIS. AN ACCOMPLISHED AND COCKY COOK, HE LOVES MEAT, HAMBURGERS AND STEAK AND RIDING HARLEY DAVIDSONS AMONG OTHER THINGS.
Director of Print
40 years a plant eater and now a deceptively strong champion of the Paleo diet, the dulcet toned Megan is known in a glowing, growing circle as "the great white Etta James."
Web developer
Born in The Bronx, Phil has hoisted and hosted way too many websites to count. Rarely offline unless involved in greening his land or helping in animal rescue.
web developer
Project Manager
Truax & Company distilled my vision, enhanced the concept's potential and moved it forward beyond expectation. They made it real. As the saying goes, 'The world needs dreamers and the world needs doers. But above all, the world needs dreamers who do.' Charles is one of those dreaming doers.
Susan Schindehette,
Founder of MiWorld
"Truax & Company took all the individual aspects of my creative output and brought them together in one energetic, stunning and harmonious whole."
Jennifer Jewell
T&Co helped to create a memorable identity, a compelling promotional platform and an interactive web site that helped us garner millions in dollar support and tremendous media coverage in a make or break chapter in the Floating Pool's evolution.
Jonathan Kirschenfeld,
Architect and Project Director, The Floating Pool
I have had the pleasure of working with Charles Truax and his design and production team on several projects. His aesthetic is unquestionably elegant and his design sense no less so. He has a command of style and period that imparts a timelessness to his work. His team is impeccable about deadlines and produced to budget with each project. As if these professional qualities were not enough, Charles is affable and gracious. A gentleman. I recommend him and his work without qualification.
Dana Arifi,
French-American Foundation
A solid knowledge of market, a top shelf design team and surpassingly attentive service has made Charles and his team go to partners for Pratesi's bright future.
Rebecca Miller,
EVP Pratesi
"Post the financial crisis, we were looking to clearly communicate our unique culture to clients and potential partners. Our perspective was simple – a clear articulation of our values would lead to positive things. Truax delivered for us."
Aaron Yeary
Partner & President, Pine River
Charles's team is cheerful, smart, talented and dependable. They just get it intuitively. Truax & Company has been a great help to our thriving firm. Hire them.
Darren Henault
The Truax & Company team are a true pleasure to work with. Their professionalism and patience made the design process a smooth and positive experience for everyone involved. Charles led the project with confidence, spirit and a wealth of design expertise that I do not think I could have garnered elsewhere.
Nicole Cicogna, Executive Director, Hartley House